And they are very good at knowing what everyone else wants.
They live in a marketplace – where the worth of anything changes ever more quickly. Market prices used to change overnight – but now they change in milliseconds.
In an economy like this – you have to detect mood changes, very quickly – before they become apparent.
If you lack this skill, and do not move fast enough when things change, as they often do – the value of your property (and your personal worth, as well) will suffer.
For Americans, the two are closely linked – a family’s value, is the worth of their home.